Our history – from the Must Quarter region in Austria into the world
Discover YO’s sweet success story sip by sip
“Ybbstaler Obstverwertung” is founded
The story begins when must from the Must Quarter region of Austria is processed to make brandy. The Must Quarter has been one of the most fertile regions since time immemorial.
We give our hearts to the fruitiest fruit
The sweet success story of YO fruit syrups starts with the production launch of YO fruit juices.
We make it official
In order to seal our marriage covenant, we take the next step and officially register the brand YO.
Success takes its course
The brand YO is registered for juices and syrups. In the 1970s, YO fruit syrup is introduced in Austria.
The unique YO bottle is born
It’s time: We introduce 0.7 L YO fruit syrup in the typical YO glass bottle. This marks the birth of the new YO bottle.
Light fruity delight for the calorie conscious
YO Diet fruit syrup with 2/3 fewer calories and full taste in four fruity flavours is an absolute innovation on the syrup market.
A new addition to the family: fruity iced tea
The flavour YO peach iced tea syrup, a mild iced tea as a convenient syrup (1:6 dilutable), is on everyone’s lips.
Sticky fingers are a thing of the past
The international launch of the PET bottle with no-mess cap puts an end to sticky fingers! The introduction of the convenient 0.7 L PET bottle with the brand-new YO no-mess cap is an absolute innovation on the fruit syrup market.
The true thirst quencher
The sub-range YO Fresh is the first YO fruit syrup to quench thirst based on refreshing citrus fruit.
The taste of the four seasons
The sub-range “YO seasonal fruits” pays homage to the four seasons in an alternating product range tailored to the seasons.
To make sure that our syrups are as refreshing on the outside as they are on the inside, we gave our YO 0.7 L PET bottle range (classic & fresh) a new label design.
YO celebrates its 60th YO-NNIVERSARY
To celebrate the day, we have added two new yo-nniversary flavours: “YO redcurrant” and “YO white multivitamin” with specially designed retro yo-nniversary label.
Home-made lemonade for everyone
We launch “YO syrup for home-made lemonade” as a limited edition – in the new, conveniently smaller 0.35 L PET bottles. YO is the first brand to take up the trend of home-made lemonade to enjoy at home.
Full flavour has a name: YO Fruchtvoll
With the new sub-range YO Fruchtvoll in 0.35 L PET bottles, we have redefined fruitiness: Significantly more fruit and 30% less sugar. The result: An especially intense, natural fruit flavour thanks to the higher fruit juice content and fruit purée.
Our classic conquers beer gardens as a large container
We have thought up something very special for our highly esteemed caterers: YO large container. Austria’s favourite, the absolute taste classic YO elderberry, is now also available as a 10L BIB POM for catering dispensing systems.
The YO family adds a new fruity-fresh member
YO Bio in the new 0.5 L glass bottles is added to the product range: Certified organic fruit delight in the flavours raspberry-lemon, blackcurrant and lemonbalm.
YO Fruchtvoll is now also available in the new 0.5 L glass bottles. An intense flavour sensation with 30% less sugar – a true delight in the flavours apricot and berries.