Our history

The story begins when must from the Mostviertel region of Austria is processed to make brandy. The Mostviertel has been one of the most fertile regions since time immemorial.

The sweet success story of YO fruit syrups starts with the production launch of YO fruit juices.

To seal our love, we take the next step: the YO brand is registered.

The brand YO is registered for juices and syrups. In the 1970s, YO fruit syrup is introduced in Austria.

The time has come: YO fruit syrup 0.7 litres in the typical YO glass bottle is launched. The new YO bottle is born.

YO light fruit syrup with 2/3 fewer calories and a full fruity flavour in four fruity varieties is an absolute innovation on the syrup market.

The international launch of the PET bottle with no-mess cap puts an end to sticky fingers! The introduction of the convenient 0.7 L PET bottle with the brand-new YO no-mess cap is an absolute innovation on the fruit syrup market.

Subrange YO Fresh is the first YO fruit syrup based on the refreshing acidity of citrus fruits to quench any thirst.

The sub-range “YO seasonal fruits” pays homage to the four seasons in an alternating product range tailored to the seasons.

To ensure that our syrups are equally refreshing inside and out, we have given our YO 0.7 litre PET range (Classic & Fresh) bottles a new label design.

To celebrate the day, we have added two new YO-nniversary flavours: “YO red currant” and “YO white multivitamin” with specially designed retro YO-nniversary label.

We launch “YO syrup for home-made lemonade” as a limited edition – in the new, conveniently smaller 0.35 L PET bottles. YO is the first brand to take up the trend of home-made lemonade to enjoy at home.

With the new sub-range YO Fruchtvoll in 0.35 L PET bottles, we have redefined fruitiness: Significantly more fruit and 30 % less sugar. The result: An especially intense, natural fruit flavour thanks to the higher fruit juice content and fruit puree.

We have come up with something very special for our valued restaurateurs: YO bulk packs. Austria's favourite, the absolute flavour classic YO Elderflower is available as a 10L BIB POM for dispensing systems in the catering trade.

YO Bio enters the range in the new 0.5 litre glass bottle: certified organic fruit enjoyment in the flavours raspberry-lemon, currant and lemon balm.

YO Fruchtvoll is also coming to shops in the new 0.5 litre glass bottle. An intense flavour experience with 30% less sugar - a real treat in the apricot and berry varieties.

The fruitiest syrup can now be enjoyed with even more ease without sugar. The popular YO raspberry, raspberry-lemon and elderflower varieties also impress with their intense flavour and only 2 kcal/100ml ready-to-drink beverage. .

YO Sugar-free is the ideal fruity refreshment for everyone who wants to reduce calories but doesn't want to miss great taste.

Something new for all, who want to enjoy something refreshing and light: YO Sugar-free Lemon-lime and YO Sugar-free Orange. Together with raspberry, raspberry-lemon and elderflower, it's now five times 100% flavour. 0% sugar!