1950 - We give our hearts to the fruitiest fruit

The sweet success story of YO fruit syrups starts with the production launch of YO fruit juices.

1956 - We make it official

In order to seal our marriage covenant, we take the next step and officially register the brand YO.

1971 - Success takes its course

The brand YO is registered for juices and syrups. In the 1970s, YO fruit syrup is introduced in Austria.

1998 - The unique YO bottle is born

It’s time: We introduce 0.7 L YO fruit syrup in the typical YO glass bottle. This marks the birth of the new YO bottle.

2004 - Light fruity delight for the calorie conscious

YO Diet fruit syrup with 2/3 fewer calories and full taste in four fruity flavours is an absolute innovation on the syrup market.

2010 - Sticky fingers are a thing of the past

The international launch of the PET bottle with no-mess cap puts an end to sticky fingers! The introduction of the convenient 0.7 L PET bottle with the brand-new YO no-mess cap is an absolute innovation on the fruit syrup market.

2011 - The true thirst quencher

The sub-range YO Fresh is the first YO fruit syrup to quench thirst based on refreshing citrus fruit.

2013 - The taste of the four seasons

The sub-range “YO seasonal fruits” pays homage to the four seasons in an alternating product range tailored to the seasons.

2015 - Refreshing re-design

To make sure that our syrups are as refreshing on the outside as they are on the inside, we gave our YO 0.7 L PET bottle range (classic & fresh) a new label design.

2016 - YO celebrates its 60th YO-NNIVERSARY

To celebrate the day, we have added two new yo-nniversary flavours: “YO redcurrant” and “YO white multivitamin” with specially designed retro yo-nniversary label.

2017 - Home-made lemonade for everyone

We launch “YO syrup for home-made lemonade” as a limited edition – in the new, conveniently smaller 0.35 L PET bottles. YO is the first brand to take up the trend of home-made lemonade to enjoy at home.

2018 - Full flavour has a name: YO Fruchtvoll

With the new sub-range YO Fruchtvoll in 0.35 L PET bottles, we have redefined fruitiness: Significantly more fruit and 30% less sugar. The result: An especially intense, natural fruit flavour thanks to the higher fruit juice content and fruit purée.

2019 - Our classic conquers beer gardens as a large container

We have thought up something very special for our highly esteemed caterers: YO large container. Austria’s favourite, the absolute taste classic YO elderberry, is now also available as a 10L BIB POM for catering dispensing systems.

2020 - The YO family adds a new fruity-fresh member

YO Bio in the new 0.5 L glass bottles is added to the product range: Certified organic fruit delight in the flavours raspberry-lemon, blackcurrant and lemonbalm.

YO Fruchtvoll is now also available in the new 0.5 L glass bottles. An intense flavour sensation with 30% less sugar – a true delight in the flavours apricot and berries.

2022 - 100% taste. 0% sugar.

Enjoy the fruitest syrup with more lightness without any sugar. The popular YO flavors raspberry, raspberry-lemon and elderflower convince as well as sugarfree alternative with intense taste and only 2 kcal/100 ml finished drink.

YO Ohne Zucker is the ideal fruity refreshment for everyone who wants to reduce calories but doesn't want to miss great taste.

2023 - More fruitiest YO fruits without any sugar!

Something new for all, who want to enjoy something refreshing and light: YO ohne Zucker lemon-lime and YO Ohne Zucker orange. Together with rapsberry, raspberry-lemon and elderflower, there is 5 times now: 100% taste. 0% sugar!